Coelho's hype

I was in one of Provincetown's bookshops the other day and I almost bought this book. But then I thought, why read Coelho again? Haven't I had enough reading his last books, didn't I feel enough pain reading Zahir?
I mean, let's face it Coelho is not the most brilliant author in the world, he writes book using a recipe, so, after you've read a few of his books, you kind of know what's gonna happen or what philosophical reasoning will be used in the next one.
Of course Coelho appeals to so many because it's not only easy to read and understand but his words seem to disperse some kind of reasoning beyond what you can usually read on the bestseller list.
I mean, just imagine how many 17 year old girls thought and still think that Coelho is the most brilliant writer ever, an incredible philosopher, maybe even better that Aristotle. Of course, this image is provided by the fact that he is able to hide very bad fiction behind really good wording.
But, unfortunately that's all there is to Coelho, he can fool some, he hasn't been able to fool others yet.
I am in the category in the middle. He did fool me in the beginning but right now, I've made the decisive step. I have not bought "The Witch of Portobello". And neither should you.